With the increasing spending power of large populations the prediction is that within a few years every tenth dollar produced in the world economy will come from the Tourism & Entertainment industry. In todays globalised and connected world, reputation, reviews and news travel at the speed of light.

The impact of movements in the reputation and reviews can be significant. To stay in tune with what the audience think and feel and to engage with them beyond making a quick buck is what harbours significant value. Zapp brings the real time monitoring and feedback technology that is so essential for merchants and industry organisations and governmental bodies.